#11: Jonathan Chant, R.Kin - Founder of Fitness For Freedom and Fortis Forma

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In this episode, I interview Jonathan Chant, R.Kin - President of Fitness for Freedom and Founder of Fortis Forma. Shortly after graduating from the University of Ottawa he began his company Fitness for Freedom, a mobile Kinesiology company. Jonathan operates under the following principles: to care, be honest and treat people the same way he would like to be treated. His goal is to raise the bar for the entire fitness industry by focusing on developing the required habits to live a healthy lifestyle, not just exercise.

In this episode, Jonathan tells us how what calculation he made that pushed him to start Fitness For Freedom, How his R.Kin designation has helped him a long the way and how to find ways to stand out in a crowded space as a new Kin.

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Show Notes

01’ Fortis Forma

03’ High school sports and exercise

05’ Starting Fitness for Freedom

06’ Low wage: Take 25 years to have the downpayment for a house

07’ Fitness for Freedom Story

08’ Defining his audience

10’ In-Home business model

11’ Day and Night Hustle

15’ How Freedom for Fitness Kins are different then personal trainers

18’ Starting of Fortis Forma